It is undisputed that media consumption must generally be restricted.

This promotes a wrong standard for one’s own sexuality. Boys, in particular, are prone to orienting themselves towards pornography. They often go into their first relationship with completely wrong ideas and feel exposed to peer pressure.

Sex education is often too late for adolescents

In the past, sex education classes were often accused of first generating interest in things for which children were still too young. However, information that does not begin with adolescents is often too late. Either because they have already had their first sexual experiences or because the young people then no longer dare to ask their questions. For fear of embarrassment.

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"You look with your eyes, not your fingers!"

"As long as you put your feet under my table, I’ll tell you where to go!" "Who pays creates!""Life is not easy at the bottom!"

"You’ll be home by dinner!""Homework is done first!""You will be home at ten!""Anyone who can celebrate can also get up."

"Don’t you notice that I’m talking""When adults are talking, please cute japaneese teen be quiet!""First think, then talk!"

"Have you already said thank you?""What’s the magic word?""Take your elbows off the table!""Sit up straight!""Don’t fidget!"

"I told you right away!""Would you have listened to me""I only mean well with you!""Those who refuse to follow rules shall feel the consequences!""You’ll see, tomorrow the world will look completely different again."

"Put on a hat, it’s cold!""Don’t leave the house with your hair wet or you’ll catch a cold.""Put your shirt in your pants!""Do you have to go to the bathroom again before we go?""The eyes stop from squinting."

"Close the window, we’re not heating the street!""Turn off the light when you go!"

"Not so loud, what should the neighbors think ?!""What do you think people will be talking about you?""Just wait for papa to come!"

You can’t tell me anything.

"You get square eyes from television and computer games.""TV makes you stupid!""Rock music makes you hard of hearing!"

"What is on the table is eaten!""You don’t play with your food!""The weather will only be nice if you finish!""Spinach makes you strong!""Chewing gum sticks up your stomach!"

Stalking, which is commonly understood to be the pursuit or harassment of a loved idol or a person you adore. This is different among young people than among adults: an experienced rejection is often the trigger.

more on the subject

Is your child a victim of bullying? Why are teen stars so adored? Cyberbullying: Five Important Tips for Young People More about raising children

Every tenth person is stalked once

The English term "stalking" actually comes from the hunter’s language, it describes stalking game. Today it is understood to mean that a person is constantly against their will "tracked" so that the persecutor dem "Hunted" as often as possible. The phenomenon, which first appeared in the USA, has been known for around 20 years. If it was still considered a strange phenomenon, it was classified as a very massive problem after the first stalking murders at the latest. This has been protecting since 2006 "Anti-stalking law" the victims. Ex-partners, celebrities, work colleagues or casual acquaintances are often the victims. It is estimated that one in ten people will be stalked at some point in their life. Over 80 percent of stalkers are male, over 80 percent of victims are female. About half of the victims of stalking are followed by their ex-partners. Stalking is when the harassment takes place over a long period and the victims feel threatened by it.

How does stalking occur among young people?

Stalking among teenagers is usually more dangerous than among adults. Adult stalkers usually idolized their victim in an unnatural way, explains Monika Niehaus from the professional association of paediatricians. "When young people persecute someone, on the other hand, it usually has little to do with excessive infatuation or admiration, but rather with harassment or retaliation and is often the reaction to an experienced rejection or an alleged injustice." Mostly there is a weak self-esteem behind it.

Telephone terrorism is the most common form of stalking

The forms of stalking are many. The most common is telephone terrorism, i.e. calls at impossible times, threatening messages on the answering machine, via SMS or e-mail. Slander and insults, persecution and chasing after, sending letters and gifts, breaking into the home, ordering in the victim’s name, and less often physical violence are also common.

The young victims are dependent on support

In a previous Australian study, around two-thirds of teens persecuted by stalkers of the same age reported that they were also threatened. "As with bullying, early intervention is crucial in order not to let the situation escalate" stresses the pediatrician. Most adult stalking victims are known to have to fundamentally change their lives, for example by changing their jobs or moving. "Young people have far fewer opportunities to avoid this extreme form of bullying" says Niehaus. They therefore need the full support of their parents, the school and their environment.

Respond properly to stalking

The victims often suffer from panic or depression, they no longer dare to leave their homes or they withdraw completely. Psychologists advise to act as soon as possible:

Inform the stalker in clear words that he should refrain from this behavior Confidants, schoolmates, initiate the family Report a report to the police Document the stalker’s actions in detail Apply for a new telephone or cell phone number Seek help from a psychotherapist

"The apple doesn’t fall far from the tree!""Quite the dad""He doesn’t have that from me!"

Nothing! (after a long, mumbled, annoyed, incomprehensible monologue in the corner of the room)

"If I had done this sooner, my parents would have made me feel so soft!""None of that existed in our time!""We should have allowed ourselves that!""We would have been grateful for that!"

McDonald’s was voted the youth’s favorite brand. (Image: Imago) Which brands are cool and popular among the young people’s target group in 2009? Which even serve as a status symbol? How, when and why do brand relationships arise? The tenth edition of the study series is dedicated to these and other questions "Bravo factor youth" the the strategy agency "diffferent" carried out on behalf of Bauer Media KG.

New generation of brand experts

For the current survey, 2042 young people between the ages of twelve and 18 were asked about their top brands in twelve product categories: in the most important youth-relevant sectors of fashion, cosmetics, food, consumer electronics and telecommunications. The result shows a complex psychogram of a new generation of brand experts and their preferred brands. It provides information on success factors in marketing for young target groups. It shows the brand socialization process in young people, offers insights into the communication and information behavior of young people, and shows gender-specific differences.

McDonald’s is the most popular brand

"Digital brands" from the entertainment and communication sector also have a top position in the everyday life of young people. The top 5 brands among young people in 2009 are: McDonald’s with 83 percent, Sony Ericsson with 72 percent, Nintendo with 71 percent, Coca Cola with 71 percent and Playstation with 68 percent.

Race for young consumers

The demands of adolescents on their brands change in the course of puberty, so that only a few manage the balancing act over the entire socialization process. In the race for young consumers, brands have to overcome three decisive hurdles in order to make the leap from child star to serious brand protagonist: the "Orientation phase" between twelve and 13 that "Umbilical phase" between 14 and 16 as well as the "Independent phase" from 17 years. The twelve to 13 year olds, for example, are true brand enthusiasts looking for orientation. If you don’t take part as a brand here, it will be difficult to catch up with the competition.

The brand as a best friend

Why is the brand so important for children and especially young people? It conveys much more than just the advantages of a product – it conveys an image, a whole world of attitudes and ideas that go far beyond the mere benefits. It does not meet material needs alone, but aims at the emotions. In this way she satisfies important wishes, dreams and deficits of the children. Fear, feelings of inferiority, happiness, rejection – everything can be compensated for by a corresponding branded product, as numerous studies suggest. Consequences for the education to be a responsible consumer can be derived from this.

Controversial topic of media education

So what can parents do to control their children’s branded consumption? A question that inevitably leads to the much discussed topic of media education: the most important advertising medium is television. Of course, media cannot be completely banned from children’s everyday lives. If parents try, the children will find other ways, such as watching TV. Nobody wants or can stand next to their child for 24 hours and assign TV programs. Nevertheless, rules should be drawn up that affect the consumption of TV by children: The Federal Center for Health Education has drawn up guidelines for recommended consumption for this purpose. It is undisputed that media consumption must generally be restricted. However, it is more important to discuss the content of television programs with the children, for example. The conversation and the questions that are discussed with the child are crucial: Why is a branded toy or branded fashion so important? Why is it so important for our children to have exactly what all other children have? In this way you can strengthen the children in the awareness that you can also help others without the "right" Can win over shoes.

Dealing with money

In addition, parents should ensure that children learn how to handle money correctly at an early age. For example, children up to the age of nine should receive their pocket money every week, as it is still difficult for the “little ones” to keep a house. From then on, money management has to be learned, that is, money has to be divided. From now on the amount should flow monthly. How high this should be generally depends on the family income. This should be disclosed in so far as that no false financial ideas are suggested to the children. What doesn’t work, doesn’t work. In this context, it is also important to know where the money is coming from. That it doesn’t literally fall from the sky. That mom and dad have to do something for it every day.

Conveying values: what actually is happiness?

The question about the core of happiness is old and is asked again and again, and also answered. But don’t be afraid to discuss these with your child in an age-appropriate manner. In dealing with media, advertising, consumer wishes and branded products, you need strong adults and strong children. Because branded products have the potential to arouse emotions and apparently fill in their own deficits, it is important to make a child mentally and emotionally strong. According to English studies, personal happiness has not grown with increasing prosperity in the large industrialized countries.